Ivanhoe: New Season. New Look. Same Quality
“A glimpse of autumn – and a step into the future. With heart and soul in craftsmanship and heritage, we carry Ivanhoe forward. Always with the same passion for wool, fit, and quality. Woolhearted – just like that.”
With heart and soul in craftsmanship and heritage, Ivanhoe is taking a bold step forward. They have refreshed their look, but their passion for wool, perfect fit, and enduring quality remains unchanged.
They have been knitting garments for generations—sweaters that warm both body and soul. Now, they are ready to show a new side of themselves. A new profile. New garments. Same soul.
A Companion for Every Season of Life
At Ivanhoe, they are more than a clothing brand. They are a spontaneous and down-to-earth companion—personal, positive, and always genuine. Their tone is as natural as the landscapes we love: disarming, warm, and never overcomplicated.
They believe in timelessness. Their designs and values are steady and reliable—always here to guide, inspire, and support you, whether you’re hiking a forest trail or meeting friends for a cappuccino in the square.
Woolhearted by Nature
Wool is their passion and purpose. Natural, stylish, and practical, it’s the fibre that has defined them for generations. Every piece they make is crafted to make you feel both stylish and smart—your go-to for any setting, from the outdoors to the everyday.
Their new brand manifest says it best:
“We believe in the power of wool. That nature already has the answer. We keep you warm in the woods, confident in the city. Always close. Always right.”
Each garment is a testament to sustainability and local craftsmanship. They walk their own path, find better ways, and hold fast to the belief that beauty, functionality, and responsibility should always intertwine.
A Visual Language That’s Authentically Ivanhoe
In a world full of staged moments and AI-generated imagery, Ivanhoe chose the opposite: real, authentic snapshots of life. Their new visual style blends the polished with the raw—capturing scenes that feel relatable, lived-in, and true.
Every image is intentional but never forced, bridging high-end detail with organic imperfection. They want you to see yourself in the photography: your moments, your adventures, your everyday life—wool-clad and ready for whatever comes next.
Rooted in Responsibility
Though small in size, Ivanhoe takes big responsibility for their impact. They manufacture long-lasting garments with timeless designs, made predominantly from natural, renewable materials. They are knitted in their own factory in Gällstad, Sweden, and with trusted partners across Europe—ensuring transparency, ethical standards, and reduced environmental impact.
Producing close to home means they can create to order, reducing overproduction and unnecessary transport. It’s a model that’s better for the planet and better for the people who wear their garments.
Casual Outdoor, Every Day
While many focus on high-performance activewear, they have carved their own niche: conscious casual outdoor clothing. Pieces designed for everyday adventures—whether that’s a mountain hike, a stroll through the park, or a trip into town.
Because life happens everywhere, and your clothing should feel right for it all.
The Future of Ivanhoe
Their new look reflects who they have always been—only now with a clearer voice and a fresh way to show it. Ivanhoe remains knitters at heart, dedicated to creating garments that last, inspire, and connect.
This is more than just a brand refresh. It’s a continuation of their story—one that began generations ago and still carries the warmth of wool in every stitch.
Ivanhoe – Woolhearted. Always.