Woolpower Selling Tips

Y&M
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February 4, 2022
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Last Updated: March 11, 2022

Young and MacKenzie is eager to work with retailers to help staff understand the Woolpower brand and to give them the knowledge to answer customer's most common questions.

Woolpower Zip with Scenery

Top 3 Things To Know About Merino Wool vs Cotton, Fleece & Standard Wool

  1. Merino Wool is non-itchy; its extra fine hairs vs standard wool mean it can be worn right against the skin.
  2. Merino wool has great natural odour fighting properties - just air it out overnight - perfect for long multi-day trips for work or play; synthetics fair poorly in comparison.
  3. Unlike cotton and fleece, wool will retain body heat even when you are wet.
Woolpower Seamstress

Top 5 Things to Know About The Woolpower Brand

  1. Woolpower has been manufactured in Sweden for over 40 years.
  2. Each garment bears the name tag of the seamstress who sewed it; workers take pride in the product they make.
  3. The wool is cruelty-free; sourced from Patagonian mulesing free wool.
  4. Woolpower is used by many European NATO forces.
  5. The brand has very high quality control and environmental standards.

Top 3 Reasons for Choosing the Woolpower Brand

  1. It's unique terry loop knit (trademark name Ulfrotté) means special air pockets trap air for insulation and wick away moisture (can hold up to 30% of its own weight in moisture before feeling wet).
  2. Ulfrotté is a blend of merino wool and nylon (polyamide) fibres which makes is extremely durable. Hot water wash and dryer safe; no shrinkage.
  3. Special tubular sewing machines ensure minimal seams which means less friction points on the body for highest functionality.
Woolpower Layering System

Top 3 Benefits for Wearing the Woolpower Layering System

  1. Base and mid-layers can be mixed and matched to adapt to different levels of temperature and activity.
  2. Layering gives flexibility in changing weather conditions.
  3. An outer shell to protect from rain and wind is all you need on top of Woolpower.

We hope these tips will help you and your customers better understand and embrace Woolpower.

Y&M
Young & Mackenzie is Canada's distributor of the very best brands for customers who work and play outdoors. Learn more about our B2B Offering.
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